Chasing The Storm - Latest Comments

Re: Creating real value through content

Colin Miles — Thu, 10 May 2012 03:44:21 -0000

I've pretty much spent my whole working life in publishing/writing/content in one guise or another and quite frankly I don't think 'pay-walls' are the magic answer to the industry's problems! Write it and they will come?? (pay) is really not the "value exchange" of the future. I worked initially in trade publishing where all the content (editorial, including scientific pieces) was published for free because advertisers and sponsors basically covered the costs. The "value exchange" they got was to promote their wares to the readership we had successfully built. It's still a virtuous circle. I really think that content co-creation and social publishing are about to prove that 'context' is everything and topical insight not just the preserve of writers and publishers. I only hold on to the new publishing vocation of "curation" because we do still need professional folks to help us wade through the mass of information that's out there. I recently noted the numbers on iPAD for digital magazines was flat and in general terms; social publishing concepts (via HTML5) are getting some serious traction. If you limit the audience, it's a zero sum game, you get a specific revenue line only for the subset (of a subset) that's prepared to jump over the wall, but you seriously lose out on the major value exchange you can potentially deliver. If we look at what DRM did to the Music industry and say we should apply that model to the publishing industry, then it's not a very hopeful future. Still, it's all about opinions mate, and global 'reading credits' or micro-payments may yet save the day for everyone!

Re: Creating real value through content

sandeepbalaji — Wed, 09 May 2012 13:26:51 -0000

Completely agree on what you have posted above. Content is king. The freshness of the same and different perspective attract/draw users. Similarly i am a firm believer that original content, blogs, etc..are a must rather than pure SEO :-)

Re: Mobile Marketing Association: MMA Forum Singapore 2012

Daniel Wilson — Sun, 22 Apr 2012 22:12:08 -0000

Awesome, have fun. Will catch you afterwards to pick the best bits from you.

Re: Demo Asia 2012: Asia Pacific’s launch pad for emerging technology and trends

Sonya Madeira — Wed, 07 Mar 2012 05:58:35 -0000

Hi Shalabh, was lovely to see you and thanks for the mention :-)

Re: Demo Asia 2012: Asia Pacific’s launch pad for emerging technology and trends

Mark — Mon, 05 Mar 2012 21:03:57 -0000

I am a 40 something westerner who presented and migrated to Singapore to start up Evvolutions Technologies. Now, I know there are a ton of app developers, I feel that Singapore is a great place to incubate a start up of this nature.
Thanks for the press at Demo.

Re: Karma Currency: How to change the world (and no economic crisis forever!) part 2- final

randg — Sat, 28 Jan 2012 07:18:27 -0000

very well written...
rosesandgifts.com

Re: Marketing Revisited. Business is marketing.

pool_installation — Sat, 06 Aug 2011 08:07:20 -0000

I like
this article! Will come again next time for sure, thank again

Re: The Americanization of Internet

in ground pools — Fri, 05 Aug 2011 17:34:19 -0000

Crane Stand is simply the highest quality Adjustable Laptop Stand on the market and the only DJ Laptop Stand that is made in the USA. The robust Portable Notebook Stand was rated #1 in stability, and is the only Foldable Laptop Stand with a 3-leg design.

Re: The best social service. Is not charity.

http://learnersreference.com — Mon, 21 Feb 2011 19:42:54 -0000

this is a good information sharing...great expression

Re: The best social service. Is not charity.

Callezee — Wed, 02 Feb 2011 06:12:21 -0000

nice info thanks....

Re: The best social service. Is not charity.

Praisid — Sun, 30 Jan 2011 22:09:28 -0000

i agree wid u pal..but ppl in india who hv benefited from n continue 2 get benefits from charity don wanna work..i've tried askin healthy ppl who beg on streets whether they r ready 2 work f i offer them a job..dey jz scowl n leave :(

Re: The Change Agent

Dominos India — Wed, 12 Jan 2011 02:22:51 -0000

i really like your sayings "Digital Marketing field is a field where you can either be like a monkey- sitting on a tree and making some noise- or you get into the jungle and ride the tiger."

Re: Singapore Government Social Media Initiatives

Marble Repair Miami — Tue, 16 Nov 2010 06:54:08 -0000

We also see some governments taking a pro active approach towards connecting with their stakeholders.

Re: The Little Red Hen- modern version

Marble Repair Miami — Tue, 16 Nov 2010 06:52:58 -0000

Really liked it!

Re: The Little Red Hen- modern version

Buy Blank DVD — Thu, 11 Nov 2010 03:28:57 -0000

Great story! I really really really like it!

Re: Diagrams in Social Media- Social Media elements in pictures

DVD Duplicators — Tue, 26 Oct 2010 04:30:33 -0000

Nice set of images or diagrams about social media but this is quite complicated as what we see. I guess a person that would definitely explains us how this works would help a lot to understand this.

Re: Brand Relationship Onion- People and Brand Relationships

Guest — Wed, 13 Oct 2010 01:37:14 -0000

Great symbolism! Awesome diagram!

Re: The hierarchy of success factors

Harivikase — Tue, 12 Oct 2010 07:34:03 -0000

attitude is main thing we need to achieve that......

Re: The Little Red Hen- modern version

CD DVD Printer — Thu, 23 Sep 2010 02:53:58 -0000

This is not only for kids. People can also reflect on this story.

Re: The Americanization of Internet

CD Printers — Wed, 22 Sep 2010 03:53:50 -0000

English is the official international medium for all countries that's also one of the main reasons why Internet is so Americanized.

Re: Brand Relationship Onion- People and Brand Relationships

Rakeback Poker — Tue, 21 Sep 2010 19:51:10 -0000

Nice and well writen article , thank you mate ! I had a good read

Re: The Mad-est TED talk you might have heard

don't waste your time — Thu, 05 Aug 2010 15:59:35 -0000

what a waste of time that was. the guy comes off as a narcissistic jerk and has nothing to say other than what he remembers reading from an inscription on a bell.

Re: The Americanization of Internet

Remove Spyware — Fri, 11 Jun 2010 09:20:14 -0000

All nations should keep their characteristics.

Re: Will this change Mobile advertising?

Isman Tanuri — Wed, 21 Apr 2010 21:20:05 -0000

Never an Apple fan (except for their marketing dept) or much for advertising either, but when I saw the iAd video at Mobile Marketing Forum last week, I am very convinced of the genius behind Apple. What is the differentiator?

As you have highlighted, Shalabh: Content, Utility and Platform! Although I've seen the Admob version of such offerings [hence the Google buy, I believe], it remains to be seen whether they can pinch ahead on the platform front. As much as I love Android, it is so fractionalised.

What Apple is offering is pretty much an 'ad app within an app'. But it would most probably be the most seamless and 'less-irritating' brand push experience you can find around. Not to mention the wealth of brand-related content and utility that will bring users back again. I personally feel that is the ideal approach for brands on the mobile platform. 'Do not be an irritant'. The mobile device is possibly the most intimate touchy-feely moment a man can have with an electronic gadget. Unless it's an MRI machine or a shaver.

Last note: Die SMS ads. The most disruptive and interruptive form of advertising I can think of (but it is high worth industry apparently).

Re: Extrememly rare job openings of a marketing agency of the future

Emilyn — Wed, 24 Mar 2010 01:32:05 -0000

Agree with what you have pointed out. Unfortunately, most hirers still opt to go with conventional wisdom, so people with a mish mash of diverse experience drop out of the radar.

Sometimes I just feel it might be easier to start your own company rather than to look for an ideal job. I might just have to do that soon!